Why LM? old – Lauren Matthews the label

DESIGNED & MADE IN AUSTRALIA

Designed on the South Coast of NSW in a small town called Gerringong & manufactured in Collingwood, VIC. Our manufacturer is proud to have gained Ethical Accreditation via Ethical Clothing Australia (ECA) for their local production.

ECA accreditation maps a business’ supply chain from design to dispatch to ensure that all workers are being paid correctly, understand their rights & are working in safe environments. Our manufacturer values their workers, and that’s important to us! Read more about ECA here.

LUXURIOUS, NATURAL FIBRES & CHEMICAL FREE DYES

Luxurious French linen & certified organic cotton were meticulously chosen for your comfort and for each garment’s longevity. Both fabrics are coloured using low impact dyes which are certified chemically safe. Low impact dyes have a higher absorption rate, which means they require less water.

Wait until your baby snuggles up to you when you’re wearing these high quality, breathable, luxurious fabrics.

SIMPLE, PRACTICAL DESIGNS

Front on, LM garments don’t have that typical maternity look about them. The designs are simple, the fabrics compliment pregnant & post partum bodies and they have hidden practicality to allow you to breastfeed your baby if that’s the journey you choose.

Comfort & easy feeding access were a priority when designing each garment, without compromising on style. We hope you love the hidden zips as much as we do!

DESIGNED WITH LONGEVITY IN MIND

Why does a mumma have to find a short term wardrobe when pregnant and post partum? The average Australian woman throws away 23 kilos of clothes every 12 months and only wears 33% of her wardrobe. The environmental effects of this are astounding and devastating.

LM garments are made from high quality fabrics to ensure longevity in their wear but also, they don’t typically ‘look’ maternity so they can be worn long before, and after your pregnancy & breastfeeding journey is over.