Helpie FAQ

Helpie FAQ


    What fabric is used? 
    100% Australian Merino wool.

    Australian woolgrowers produce the world’s finest and softest wool from Merino sheep using sustainable farming practices. Unlike synthetics which are industrially produced from non-renewable fossil energy, Merino wool is a natural fibre grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, water, fresh air and grass. Every year these sheep produce new fleece, making wool a completely renewable fibre.

    Why are natural fibres so much better than synthetic fibres? 
    Natural fibres are produced by animals (wool) and plants (cotton and linen) as fibrous materials that can be spun into yarn. Characteristics of natural fibres are that they –

    1. Serve a purpose in nature
    2. Are produced by a living organism, and
    3. Grow spontaneously without a need for human intervention

    Synthetic fibres are derived from fossil-fuelled/petroleum-based oils.

    Why is Merino wool so great for breastfeeding & pregnant women? 
    Breathable, moisture wicking and odour resistant, Merino wool actually locks away odour molecules and only releases them upon washing. Meaning you sweat less and smell better. 

    Merino is also effortlessly elastic and moves with you, then returns to its original shape.

    What makes using Merino wool for clothing a better option for the environment?
    Merino wool uses less energy & water than other fibres. As an example, it uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 jumpers!

    Unlike synthetics, Merino wool is 100% biodegradable so it does not contribute to microplastic pollution in our oceans or on land.

    Merino wool is the most reused and recycled fibre in the world!

    How should I care for this garment? 
    Cold machine wash with like colours, or use the Wool Wash setting if your machine has one. Flat dry out of direct sunlight. Tumble dry can cause shrinkage – not recommended.

    If hand washing, turn the garment inside out, then hand wash in clean, lukewarm water, approximately 30 degrees Celcius, using a mild and gentle detergent, or wool detergent. Allow to soak for 10 minutes before rinsing thoroughly; firstly in lukewarm water, then finally in cold water. 

    Merino wool does not need to be washed often. Naturally resistant to stains, odours and wrinkles, Merino wool needs less washing than garments made from other fibres, saving you both time and money on energy and water bills. Simply hang your Harriet dress in a steamy bathroom or outside in the fresh air for a quick refresh.

    (all details about Merino wool have been provided by The Woolmark Company)


    What fabric is used? 
    92% certified organic cotton & 8% elestane. 

    The organic cotton is farmed in India & arrives for knitting at our Australian supplier. This knitting and dyehouse factory are located in Melbourne and certified by Australian Certified Organic. (ACO).

    What dyes are used? 
    Our dying factory have an Oeko-Tex Standard 100 certificate which gaurantees chemically safe textile dyes are used. 

    How should I care for this garment? 
    Cold machine wash with like colours. Line dry. Tumble dry can cause shrinkage – not recommended. If decorated, do not dry clean or iron.  


    What fabric is used? 
    100% French linen.

    What dyes are used? 
    Our dying factory have an Oeko-Tex Standard 100 certificate which gaurantees chemically safe textile dyes are used.

    How should I care for this garment? 
    Cold machine wash with like colours. Do not bleach. Do not soak. Do not tumble dry. Dry flat, store folded. For meticulous care, dry cleaning is recommended. 


    Size chart

    SIZE AUST 6 8 10 12 14 16
    BUST 79 84 89 94 99 104
    WAIST 60 65 70 75 80 85
    HIP 86 91 96 101 106 111
    MIN HEAD STRECH 62 62 62 62 62 62

    What sizes do you offer?
    We currently offer sizes XS – L; which compromises of sizes 6-16. We hope to offer more sizes in the future. 

    If I’m pregnant, do you recommend I wear my pre-pregnancy size or size up?
    We recommend you stick to your pre-pregnancy size. If you feel you need a roomier fit, please ensure you refer to the size guide above.

    Please note the Charlie tees are a loose fitting tee, so dependant on how you like the fit, you may like to size down.

    If you feel you need a little extra help, please email


    Where are your garments made?
    Very proudly, all of our manufacturing happens right here in Australia. All garments are manufactured in Melbourne, VIC.

    What material are your swing tags made from? 
    We have consciously created every part of each LM garment. Our swing tags are –

    • 100% recyclable & biodegradable
    • Between 80-100% recycled content
    • Printed using soy-based inks
    • Bamboo string (bamboo requires no chemicals and very little water to grow)

    What materials are your labels made from?
    100% organic cotton and they are manufactured in Australia. 

    What is a Oeko-Tex Standard 100 certificate in relation to garment dyes used on your apparel?
    This means that the dyes used have been tested for harmful substances. The tests take into account numerous regulated and non-regulated substances, which may be harmful to human health. The criteria catalog is updated at least once a year and expanded with new scientific knowledge or statutory requirements. 

    Is your packaging environmentally friendly?
    You will receive your LM order in a 100% compostable mailer, wrapped in 100% recyclable tissue paper with a 100% recyclable sticker. All inks used are soy based. The compostable mailer will break down within 90 days in commercial compost and 180 days in domestic compost conditions, including worm farm compost. After degradation, they leave no harmful residues behind.