What fabric is used? 
100% Australian Merino wool.

Australian woolgrowers produce the world’s finest and softest wool from Merino sheep using sustainable farming practices. Unlike synthetics which are industrially produced from non-renewable fossil energy, Merino wool is a natural fibre grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, water, fresh air and grass. Every year these sheep produce new fleece, making wool a completely renewable fibre.

Why are natural fibres so much better than synthetic fibres? 
Natural fibres are produced by animals (wool) and plants (cotton and linen) as fibrous materials that can be spun into yarn. Characteristics of natural fibres are that they –

  1. Serve a purpose in nature
  2. Are produced by a living organism, and
  3. Grow spontaneously without a need for human intervention

Synthetic fibres are derived from fossil-fuelled/petroleum-based oils.

Why is Merino wool so great for breastfeeding & pregnant women? 
Breathable, moisture wicking and odour resistant, Merino wool actually locks away odour molecules and only releases them upon washing. Meaning you sweat less and smell better. 

Merino is also effortlessly elastic and moves with you, then returns to its original shape.

What makes using Merino wool for clothing a better option for the environment?
Merino wool uses less energy & water than other fibres. As an example, it uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 jumpers!

Unlike synthetics, Merino wool is 100% biodegradable so it does not contribute to microplastic pollution in our oceans or on land.

Merino wool is the most reused and recycled fibre in the world!

How should I care for this garment? 
Cold machine wash with like colours, or use the Wool Wash setting if your machine has one. Flat dry out of direct sunlight. Tumble dry can cause shrinkage – not recommended.

If hand washing, turn the garment inside out, then hand wash in clean, lukewarm water, approximately 30 degrees Celcius, using a mild and gentle detergent, or wool detergent. Allow to soak for 10 minutes before rinsing thoroughly; firstly in lukewarm water, then finally in cold water. 

Merino wool does not need to be washed often. Naturally resistant to stains, odours and wrinkles, Merino wool needs less washing than garments made from other fibres, saving you both time and money on energy and water bills. Simply hang your Harriet dress in a steamy bathroom or outside in the fresh air for a quick refresh.

(all details about Merino wool have been provided by The Woolmark Company)

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